Blog
Written for the person who has to decide.
Pricing, compliance, and the language problem most voice AI products don’t actually solve. Every claim here is either true of the product or attributed to a named source.
Compliance
TRAI, DND and the 9-to-9 Window: What Automated Calling in India Has to Obey
DND scrubbing and the TCCCPR calling window decide whether an outbound campaign is lawful. What they require, and where implementations quietly get them wrong.
28 August 2026 · 8 min read
Pricing
Why We Sell Credit, Not Minutes — and Why Nobody Can Honestly Sell You Minutes
A minute of voice AI has no single price. The model decides it, and the spread is more than five to one — which makes every "500 minutes included" a rounded number.
28 August 2026 · 7 min read
Technical
What Concurrent Calls Actually Means, and How Many You Need
The number every voice AI vendor puts on a pricing table and nobody explains. What it limits, what happens when you hit it, and how to work out your own.
28 August 2026 · 6 min read
Product
If Your Voice Agent Asks the Caller to Pick a Language, You Have Built an IVR
“Press 1 for Hindi” is the thing the caller was trying to escape. Why code-mixed speech has to be the default register on an Indian phone line.
28 August 2026 · 7 min read
Pricing
AI Voice Agent Pricing in India: What the Per-Minute Rate Actually Hides
Published rates range from ₹2 to ₹20/min for what looks like the same thing. The difference is what is bundled into that number, and what shows up later.
12 August 2026 · 7 min read
Compliance
The DPDP Act and AI Voice Calls: A Practical Guide, Not a Legal Opinion
The DPDP Rules, 2025 give India an 18-month compliance runway ending May 2027. Here is what an automated calling program actually needs to do, in plain terms.
12 August 2026 · 8 min read
Product
Why Most Voice AI Fails at Hinglish, and What "Code-Mixed by Default" Actually Means
Word error rate climbs 30–50% the moment a caller switches languages mid-sentence. The reason is architectural, not a data problem you fix by adding more Hindi.
12 August 2026 · 6 min read
D2C & Logistics
The Real Cost of a Missed NDR Call for Indian D2C Brands
India's RTO rate runs 3–4× the global benchmark, and cash-on-delivery is most of why. The math on what one confirmation call is actually worth.
12 August 2026 · 6 min read